CHFA Brand Impact Award Submission
This year, St. Francis Herb Farm launched a new look of their kid’s line of herbal formulas. Not only did this freshen the look of their award-winning dependable children’s natural health products – it extended the line with new innovations and packaged other kid-safe formulas to build a complete children’s category.
Featuring bright and playful packaging with illustrated friendly garden bugs – and fun facts! – this rebranded line appeals to kids and helps parents navigate the supplement section to find natural, safe, and effective products to support their children’s health.
Featuring bright and playful packaging
with illustrated friendly garden bugs – and fun facts! – this rebranded line appeals to kids and helps parents navigate the supplement section to find natural, safe, and effective products to support their children’s health.
With the tagline “Tiny & Mighty Forces of Nature”
St. Francis’ kids’ line not only provides solution-based herbal formulas, but also proactive, everyday support products to keep kids healthy, energetic, and full of vitality!
Significant marketing efforts supported the kids’ line launch, from working with numerous Canadian influencers profiling the line, to in-store POP and education.
A morning show tour with Rachel Naud on CTV
in markets across Canada including, Atlantic, Hamilton, Winnipeg, Regina and Calgary anchored the national marketing efforts and were supported by Digital executions with the creation of video and static advertising on Facebook, Instagram and YouTube.
Social Media / Influencer Campaign
Kicked off the launch be featuring quality Canadian influencers in the health and wellness space including @motherhoodandmeals, @joyoushealth, @healthnutrition, @meghanlivingstone, @carleynadine, @juliedaniluk and @gretchenmaygarcia
The campaign we also heavily supported through print advertising in industry magazines as well as with advertorial content in Today’s Parent, Reader’s Digest, the Toronto Star and the National Post.
Video played a vibrant role in the campaign by bringing to life the insects on our packaging and making choices related to children’s health relatable to parents.